Today, we’re very happy to have Anny Solway to thoroughly discuss about website design and it’s effects on having successful internet marketing campaigns.
The most effective and beautiful website online is not successful because of its art. Its success lies in the utilization of very specific components from effective topography and content, along with layout, SEO and online marketing. The fusing of all of these components together creates the perfect interface. The end result is an aesthetically pleasing site that has all the functions and facilities required to meet the goals of its design.
For any business to create a successful website takes strategic thought. By blending the strategy into a plan of action a successful web design can be drawn to provide successful results through clear direction.
Focused Strategic Design
Focused strategic design is the blending of the design process with the goals of the business. The web developer will not simply be designing a standard user interface that is accessible to the masses. Instead, the design will be used as a way to accomplish all the objectives of the business.
There are many examples of websites that have an aesthetically pleasing look filled with all the bells and whistles that fail miserably when attempting to produce results from an intended function. Even utilizing the latest techniques and trends, without proper implementation, focus can be lost.
It is imperative that the designer implement the feel and appearance of the site that is both fashionable and trendy while incorporating functionality. The developer will need to craft the interface in such a way that every visitor will intuitively understand its function. By keeping the development in sync with the objectives of the business, the developer can incorporate strategic design without losing the intended goals.
The easiest way a business can implement their strategic design is to follow simple steps through the process. The steps include:
Establishing Goals – Only after understanding the business’ goals can the web design project move ahead. The team needs to understand the site’s main purpose. Moving to the next step can only be made after a clear direction to the site has been found. Even when redesigning an existing site, there must be a new goal. Any redesign might be done to increase traffic or sign-ups, or as a way to decrease an escalating bounce rate.
Identifying the Audience – Without an audience, no one is watching the show. It is important to identify the audience and determine what demographics will be visiting the site. The audience will influence the overall design. It will be based on gender, profession, age, or other factor. Identifying the audience will help determine the colors and schemes that will be used in the design phase of the project.
Promoting the Brand – For any large or small business, branding is everything. In the design phase, promoting the company brand is crucial to make sure it maintains its reputation. It is imperative to select the best colors and generate the type of emotions that best suit the brand. The brand may reflect excitement, style, professionalism, fun, entertainment, or eco-friendliness. The brand must be considered as a key component of the overall design and style of the site.
Developing a Goal-Driven Design – Perhaps the most challenging part of creating a new website or redesigning an existing one is developing the design. It must be streamlined in style but effective at promoting the company and its brand. Many businesses choose to use proven pre-designed quality made professional WordPress templates that incorporate all of the necessary components and pages, almost instantly. Offering a huge selection of styles and designs, there will certainly be one that best suits any company whether it needs to be a professional design, entertaining, fun, or those for information consumption (magazine or blogging site).
Measure Response Results – Once the site is up and running, it needs to be continuously measured for its success. By measuring the response and actions of every online visitor through analytical tools, such as Google Analytics, the site managers can seek out patterns. By measuring key objectives and watching how many visitors return, or the actions they perform while on-site, can help maximize efforts in tweaking the website. Through analytics, site managers can realize what online content produces the maximum positive benefits, and which ones are ineffective.
The very foundation of proven strategic design is its approach to common sense. Designing a site for a specific purpose will require the fulfillment of that purpose through its design. Along the way, it can be extremely easy to go off track and miss the objectives of the company. Developers can quickly fall into traps when not implementing function into the design. Every step must serve a purpose to the project or be left behind.
Remember: “The most effective and beautiful website online is not successful just because of its art, but in the way it incorporates the art into its functionality.”
About The Author
Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress themes, that can be used out of the box. She loves to share blogging and technology tips.
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