6 Reasons Why You Need to Use Video Marketing
by Dan Radak
It’s safe to say that 2016 was the year marked by a real video revolution in the world of marketing. It has been reported that 61% of businesses have started to use videos for promoting their brand. It’s also important to mention that 66% of them weren’t using videos for this purpose in 2015. Today, a great number of businesses are using video marketing and it seems this type of business promotion is only going to get more popular.
On the other hand, there are some business owners who still have their doubts about using video as a marketing tool. If you’re among them and you still aren’t sure about it, make sure you check out our 6 reasons why you need to use video marketing.
It boosts your sales
Of course, one of the most important reasons why investing in video marketing is important is because it can help you make some serious money. Studies have shown that adding a video to your landing page can increase your conversions even up to 80%. Not only this, but videos can also lead directly to more sales. According to recent studies, 74% of people who watched a video about a certain product subsequently decided to buy it.
Such high numbers may come as a surprise but when you stop to think about it, vision is the most dominant sense we have and it’s quite logical that a consumer will be more ready to buy something they saw in a video. Taking that into account, investing in video marketing makes sense no matter which industry you’re in.
It shows amazing ROI
Video production may not be the cheapest way to promote your business, but when you take into consideration that 76% of businesses said that it provides good ROI, investing in this type of marketing definitely seems like a great idea. It’s also important to mention that online tools are constantly advancing and the cost of video production is expected to only go down.
But the best thing about video marketing is that your promotional videos don’t have to be perfect. Researchers say that consumers care much more about the content than the way your video has been shot. Of course, this doesn’t mean you shouldn’t strive to produce quality and well-designed videos.
It improves your Google ranking
By embedding videos in your website, you are likely to increase the time visitors spend on it. And such longer exposure means search engines will recognize that your website has quality content. This will help you rise to the first page of Google results, which is something you should always aim for. Also, bear in mind that Google owns YouTube, and videos today affect your Google ranking much more than they used to before.
Of course, if you want to rank higher in search results, you’ll also have to optimize all of your videos for SEO. This means you should choose the right titles, descriptions, and tags for them. Furthermore, you should also think about adding a link to your website and your online store next to each of your videos.
It engages mobile users
Another great reason why you should start using video marketing is that it engages mobile users. According to the reports filed by YouTube, mobile video consumption increases by 100% every single year and it seems this isn’t going to change. And since people are using smartphones more and more, mobile audience is only going to become bigger.
It has also been reported that mobile users are 2 times more likely to feel a connection with your brand than TV viewers. So, if your website isn’t mobile-friendly, you should think about updating it as soon as possible. Once you do this, you can focus on providing them with a better choice of video content.
It explains everything
No matter whether you’re launching a new product or introducing a new service, a video is always going to be the best tool for showing your customers how it works. 98% of users said that they have turned to videos in order to learn more about a product. With this in mind, there’s no doubt every business can benefit from having an explainer video on their home page.
Of course, creating explainer videos is never easy, especially when you’re just starting to use video marketing. Luckily, there are professionals who know exactly what your target audience wants to see in your videos. For example, experts in corporate video production can help you decide whether you should create an explainer video or a sophisticated motion graphics.
It encourages social shares
There’s no need to say that we’re living in the age of social media and that most of the internet users have at least one social media account. And platforms such as Facebook and Twitter are constantly trying to encourage users to share video content. For example, Facebook has recently launched 360 video, live video and Lifestage, while Instagram has introduced Instagram Stories.
According to studies, 76% of users are ready to share a branded video if they find it interesting. With this in mind, every business owner should aim at producing entertaining promotional videos that users would be willing to share. Shares may not affect your ROI directly but they’re guaranteed to increase traffic to your website and help people become familiar with your products or services.
It engages the laziest buyers
Videos are such a great marketing tool because they’re easy to consume and that’s exactly what many people today need. A modern customer wants to see the product being used rather than read about it in an article. And these are the customers most of the promotional videos are aimed at.
So, if you decide to use video marketing, make sure your videos can captivate even the “laziest” customers out there. This means that your videos should also include an audio component explaining everything about your product. This way, your videos will engage not only the eyes, but also the ears of your potential customers.
Videos are rocking the world of marketing and it seems they’re going to become more affordable in the near future. Therefore, if you’re looking for a new way to promote your business, investing in video marketing is definitely a great idea. Just bear in mind that only carefully-designed videos are going to get a large number of views and generate more sales for your business.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.
October 24, 2017
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