8 SEO Tips that Will Get You to the Top of Google Search
by Dan Radak
There’s no need to say that SEO plays a huge role in today’s business world. Being on top of Google search is guaranteed to attract you more customers and help you make more sales. Still, your SEO efforts are only going to pay off if you get them right. That’s why it’s very important that you know how to invest in it the right way. We have come up with eight tips that will help you do this and significantly improve your business’s online presence.
Find the right keywords for your business
This is the first thing you’ll want to do if you’ve decided to invest in SEO. There are the keyword Google attributes to your website and only if make your SEO efforts revolve around them will you actually benefit from it. Luckily, there are free tools such as Google Keyword Planner that can help you determine which keywords you should go for. Tools like this will help you find out what people are actually searching for and provide you with a few ideas for your keywords. Marketing experts also recommend looking up keywords for a few competitive sites, just so that you know what you’re up against.
Get ideas from your customers
If you’re struggling to come up with keywords for your business, you can always turn to your customers for some help. It’s very important that you only invest in keywords relevant to your business and there’s really no one who can help you more than your own customers. Ask them to describe your products or services in a couple of words and try to structure your web content around them. You can either ask them face to face or create a survey on your website. Just make sure you use the same lingo your customers do, since those are the words they use to look up for products or services you offer.
Do some on-page optimization
Once you know what your keywords are, you should try to have them included in the title of your page, its body copy, and in your URL. Google is constantly advancing and today, it can figure out things on its own but making it clear what your page is all about is something you can never go wrong with. Your title tag is the most important attribute for your website when it comes to SEO. You need to have your main keyword in the beginning of your 64-characters long title tag. This is the case because your title tag is shown as a click-through link in a Google search results page.
Make sure you produce good content
While having many links is a great thing, there are also plenty of entrepreneurs who spend hours building links to no avail. Backlinks have dropped when it comes to their SEO importance, but high-quality links are always going to do the trick. Because of this, you have to make sure you produce some valuable content for your customers. If you manage to do this, the links will come and your SEO efforts will definitely pay off. Writing instructional articles is a great option, as long as they provide value and a perspective different from the ones that can be found in other articles on the same topic. Furthermore, using citations and original research will show your customers that your website is credible.
Reach out to bloggers connected to the industry you’re in
Another thing Google does is check how relevant the sites your links come from are. With this in mind, you should always aim at turning to popular bloggers in your industry. You should try to see whether they will be ready to review or write about your products or services and try to work out a deal both parties will benefit from. If you manage to do this, not only will your rankings increase but you’ll also get more traffic coming from the blogger’s website. It’s a good idea to have influencers share links to your website and to your Facebook shop, as most of their audience comes from social media platforms. A great way to start is to come up with a list of bloggers in your field and craft personal emails to each of them.
Get links from sites that are using your images
Another great idea is to look up whether there are any sites that are using any of your visual assets. If you don’t know how to do this, there are plenty of add-ons such as Mozilla’s Copyright Infringement Finder that can help you track down any image on the web. If you do find websites that are using any of your images, make sure you contact them and ask that they provide a reference back to your own website. This is a great way to do some SEO without actually having to spend any money.
Make sure your website has SEO potential
If you’re investing in SEO, you’ll also want to have an SEO-friendly website. First of all, this means you’ll need a memorable domain name. Luckily, there are experts who can provide you with unique domains that are guaranteed to do the trick. Furthermore, your website will have to be mobile-friendly, meaning that smartphone and tablets users can all access it without any difficulties. Not to mention that Google favors mobile-friendly websites and this will always be a big plus for your website when it comes to SEO. Last but not least, your website will need social media share icons since social media shares will help you propel your content around the web.
Network with your business partners
SEO is more about who you’re connected with than the pure link volume. Therefore, you should always aim at working with people in the same industry you are, who have already managed to build authority. Their links, as well as the links coming from the people they associate with, are always going to be more significant for the world of SEO. So, go through your list of business partners and try to see how you can benefit from getting associated from each of them. Networking with business partners is constantly becoming more important because search engines are working harder and harder to understand how people in the business world are connected.
Follow all of these tips and every single buck you invest in SEO will pay off. Just make sure you plan carefully and think your each move through before making it. Also, bear in mind that the world of SEO is constantly changing and staying on top of the most recent trends is an absolute must.