What’s so Good in Digital Marketing and Why You Should Invest in It?
by Guest Post
With the impact of online marketing in the business industry, business owners should know how important for them to have online presence. Presence that will give their businesses the advantages and opportunities to acquire more clients, attract more potential leads and strengthen their business authority in their respective industry.
Essentially, online marketing has tremendously made a significant change in traditional form of marketing and has even improved the way of meeting of business goals, reaching more targeted audience, increasing sales and more. But whats so good in digital marketing and why should businesses invest in it more than traditional marketing? Read on to find out.
Opportunities on Long term Investment
The good thing about digital marketing is it offers an investment opportunity with long term results benefits for businesses. With a low cost demand of financial needs, businesses may be able to establish their reputation, build more awareness and increase trust factor which will last to the test of time. Even if they don’t hardly promote their services online, as long as they can establish their presence and authority within their respective industries, they should be fine enjoying the benefits from their marketing approach.
Why you should invest in it?
- Digital marketing offers long term investment with cost reduction.
- Potential of high return on investment
Opportunities on Popularity
The popularity of internet usage all over the globe keeps on increasing, with a percentage of 40% of world’s population with internet access, the opportunity for businesses to reach their target audience is continuously increasing. While this may only benefit businesses with international servicing coverage, local businesses can still benefit from it as they can be seen by their target audience online.
Why you should invest in it?
- Your competitors are probably taking advantage of online marketing so don’t get left behind.
- Your target audience are looking for your services online so go online!
- Potential of increase on leads, sign ups, store visits and more.
Opportunities on Audience Reach
Another good thing about online marketing is it helps businesses reach their target audience online. This opportunity is a gold mine for most businesses out there who are always looking for better sales reports, so instead of waiting for your target audience visit your store location or give you a phone call, reaching your target audience online is definitely a huge change.
If your are really serious to enhance the audience reach of your business, traditional marketing may not be enough for you and since everybody has gone online, it could be the right time to make a difference.
Why you should invest in it?
- The ability to give businesses an open door opportunity to interact with target audience.
- A chance to have a lifetime growing online presence and massive traffic acquisition.
- An ability to discover new potential customers
Opportunity to Build Trust, Brand and Awareness
Definitely, a business should not remain unnoticedby your target audience. Any business out there should build trust, awareness and most importantly credibility, good opportunities that can get from leveraging to digital marketing. In digital marketing, you are able to get these opportunities that you can give your business.
Why you should invest in it?
- You can easily convert your audience into paying customers.
- You can easily compete with your competitors in online space.
- Your business can have a chance to standout in your industry and can improve its performance.
Now that business owners have an overview of the importance of digital marketing for any businesses out there, taking advantage of this modern marketing approach is definitely a gold mine. After all, at the end of the day, results is what matters for businesses out there, they care for what will benefit their business, increase their sales, expand their business exposure in the long run and these can all be achieve in digital marketing.
Of course, it is not enough to only have an idea of the benefits you can get from digital marketing. You need to know which marketing approach is right and best suit your business otherwise, you might not get the best out of it. Fortunately, there are a lot of marketing tactics out there that any businesses could utilize for their own use such as:
- Search Engine Marketing
- Video Marketing
- Display Advertizing
- Email Marketing
- Search Engine Optimization
- Social Media Marketing
- Comment Marketing
- Content Marketing etc..
While most methods can be best used as your digital marketing, if you are looking for long term investment with better results, I highly recommend you to utilize Search Engine Optimization, Comment Marketing, Social Media and Content Marketing. Obviously, this does not mean that the remaining marketing tactics are not recommended but for long term goals, those that I have recommended are best combo!
Search Engine Optimization
This is perfect for small and enterprise companies out there. SEO is a process of helping a website increase its exposure and performance in organic search results to drive target traffic from search engines such as Google, Yahoo or Bing.
For business owners that are interested for long term results, SEO is the right for you. By making your website authority and quality, user and search engine friendly with full of unique and remarkable content, you should be able to compete and reach your target audience online.
To learn more about SEO, visit the following resources for your own benefits.
- Search Engine Journal
- Search Engine Watch
- Search Engine Land
- SEO By The Sea etc.
Social Media Marketing
For wider audience-reach and customer interaction, social media is the perfect place for you. With the continuous increase and growth of social media space, definitely, taking advantage of this huge opportunity is something cannot be missed by small or even enterprise level companies out there.
For businesses out there who give value and importance to their customers’ opinion, feedback and even suggestions, social media is the best effective channel to communicate with their audience. In this approach, their customers will feel their importance as customers and can improve the connection between them.
With social media, you can do the following:
- You can make it easier for your audience to connect with you.
- You can interact with your audience and hear their side about your services such as improvement or suggestions.
- Increase the audience reach of your online presence and attract more valuable customers for your business.
For in-depth information about the importance of social media, read the Big Reasons Why Businesses Should Exploit Social Media on www.rankingelite.com
Aside from social media marketing, comment marketing can also be used for engagement and audience interaction which is the main factor to succeed in digital marketing. This approach is perfectly useful for businesses who need to establish their online presence, strengthen their brand’s trust factor and improve their authority in their industry.
Comment marketing is definitely one of the best approach that should be handled seriously at all times. This can be one of the effective measurements that people in any industry out there when looking at you whether as an expert, enthusiast or influencer.
With comment marketing, you can have a chance to do the following:
- Prove yourself as an expert in your industry in which your thoughts and opinion can always be recognized.
- Increase your presence and authority in your industry in which you can meet new people and even industry experts.
- Improve the awareness of your business and attract more targeted audience through your comments.
For detailed information about comment marketing, follow the complete comment marketing guide from Raven Tools.
To strengthen your brand audience impact, trustworthiness and credibility, taking advantage of content marketing can really be beneficial. With the right choose of topics to create content for, you can educate your target audience with confidence and armed by highly valuable information you provided in your content.
For small and enterprise companies, the approach can be strategically and discussed by the managers of executive within the organization as of all people out there, they are the ones who know what their target audience is really need.
Content marketing allows you to do the following:
- Attract new customers to purchase, download or sign up or even subscribe to your services.
- You can educate your target audience and make them fully aware of what you are offering ie: products
- Communicate with your target audience (new and old) with your audience and increase your conversion rate
- Strengthen your audience trust and awareness in your industry.
For detailed information about content marketing, read the advanced guide to content marketing from Quick Sprout.
Whatever marketing approach you decide to choose to promote your website, always remember that your audience should always be your priority in mind. By giving them something they need and want, you can rest assured that the results of your marketing approach will always be for your benefit. So get out there, be online, give your best shot and enjoy what digital marketing has to offer for your business!
Joseph Gojo Cruz is the author of RankingElite, a Philippine-based Internet Marketing blog. Joseph has been working in online marketing industry for over 3 years from website audit, link and content development, social media and search engine optimization. Connect with Joseph on Google+, Twitter, and Facebook. Joseph is also a contributor on SEJ.
January 18, 2017