How to Be an eCommerce Winner in 2017
The eCommerce industry is growing with leaps and bounds. For business owners, it still seems to be like a crossword puzzle that is tad too difficult to solve. Here are some hacks that will help you gun for eCommerce success in 2017.
eCommerce is evolving. But customer expectations remain the same. They expect high-end products at great prices with super-cool service. Can your online store provide that?
We tell you some ways how online stores mess up and how they can make it better to win customers hearts.
Let’s get started.
Reasons that made eCommerce a huge turn-off for customers
A handful and more reasons that make customers think eCommerce to be a scam. Is your online committing any of these turn-offs? Maybe you should eradicate them to boost conversion rates.
78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. ~ Amazon Express Survey, 2011
Customers tend to shy away from shopping from new online store (and even some existing ones) fearing the poor quality of service offered. The best way forward for online stores is to render all time, everywhere customer service for all kinds of complaints and queries.
Snail-slow Page Loading Speed
Slow page loading speed can shoo away your customers even before they have a chance to see your products. Any page loading speed above 3 seconds is criminal. The ideal page loading speed is under 3 seconds as per Google Guidelines. If you can manage anything lesser, it will help you sell better.
Incomplete Product Information
Most of the users expect to see product or service information on landing pages before making a buying decision. Undoubtedly, product information is a key driver that helps customers make a purchase decision. In addition to manufacturer description, it is essential to have custom-written product information that describes in a better fashion the unique features and capabilities with the product.
Lack of Product reviews
Product reviews and ratings are like the weighing scale pin that help customers weigh their options of buying or not buying a product. Non-integration of product reviews on your online store will not help to build customer trust that your store must have to increase conversion rates.
73% of customers abstain from online shopping fearing loss of credit card information. Insecure customers are the prime reason behind lion share of cart abandonments. Such insecure customers can convince of web security by displaying trust seals and badges at payment gateways. Use SSL Certificates to secure your payment gateways.
Unexpected Shipping Costs
28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs. ~ Kissmetrics
You will lose approximately one-quarter of your annual sales if you present customers with unexpected shipping costs that add to the bill amount. Piling up unannounced costs also diminishes the very benefit of discounts for which customers prefer shopping online.
How to go from zero to conversion rate explosion?
Admit it. Your online store or someone whom you know is facing at least some of the above-mentioned eCommerce troubles. Here are some ways to thwart those problems and to turn your online store into a beehive of constant selling activity.
Landing Page Optimizations
The landing page is the landing strip where customer sets eyes on every time he visits the store. It must have some certain elements that will not only increase the average time spent metric but will also induce them to make a buy. Here are some ways you can optimize your landing page for maximum conversion.
Product Video Banners
Customers who view product video banners have a 174% higher chances of converting than with those landing pages which do not have video banners or even plain videos.
Social Sharing Buttons
Social sharing buttons that allow users to share their recent purchases in their social circles is an organic way to increase traffic. It helps spread a word about the offer or a product in the customer’s social circles without any additional cost.
This statistic from Frank media shows the state of social media sharing in eCommerce industry clearly:
Image via: Slidesharecdn.com
Deals of the day, upcoming deals, ongoing deals, flash deals and much more compiled under a single section can help boost conversion. Most customers will be sitting on a fence debating whether to buy or not buy a product. A targeted offer is all you need to make them buy the product.
Page Loading Speed
The faster your page can load, better it’s UX will be. Slow page loading eCommerce website can force a customer to abandon the buying decision. Luckily, it is easy to optimize your page loading speed using optimization techniques in eCommerce platforms like Magento, Drupal, Prestashop, Zencart, etc.
Visual Imagery on our virtual storefront – because seeing is believing
A trend that changed the way we saw online stores in 2016 was full-screen product pages. High-definition full-screen occupying images have the power to draw customers easily than thumbnails.
Image via: Shopify.com
Check out how Brooklyn wowed its customers with a stunning front page and responsive designing.
Sell more, then sell a little less
Online stores continue getting business thanks to customer’s impulsive shopping. Creating a sense of urgency is a better way to make customers buy a product. A better strategy will be to show how much a product has been sold, how popular it is and then indicate by stock count that it is running out of stock.
Amazon did the same with its ebook reader Kindle Fire HD to drive sales.
Image via: Jeremysaid.com
Give them true customer support
Trivial, yet significant to push the needle on your conversion rates. Online stores that prominently show how they can be contacted (phone, email or chat) have far better chances of winning customer trust that those without it. Displaying contact information or offering live chat shows that you are a real business entity that can be approached.
Icon Direct takes it a step ahead by showing the owner’s pic itself on the landing page alongside the contact information.
Image via: Conversionxl.com
Wrapping it up
In the end, those who care for their customers sell better than the rest. In eCommerce, you don’t get to see customers face to face. But it is always possible to provide them upscale service and support that will make them come back asking for more. This article has explained some definite ways you can achieve that.
May 8, 2017
May 2, 2017