Why Switching to Long-Tail Keywords Make Sense In Your Strategy

Posted byKherk Roldan

February 23rd 2018

Why Switching to Long-Tail Keywords Make Sense In Your Strategy

There is no point in arguing that keywords play an important role in your SEO.

After all, they are considered as the basic unit of search engine optimization.

If you want your business website to have better rankings in the search results without throwing a lot of cash, you need to carefully think of your initial SEO keywords.

RELATED: Killer Guide on How to Search the Best SEO Keywords for Your Website

Most website owners focus on using short highly popular keywords for the reason that it is more commonly used by people when searching for something.

What they fail to consider is that a lot of other people are also using that exact, same strategy.

My advice: Start focusing on long tail keywords.

Many people may not know this, but using long tail keywords are actually advantageous for your website’s SEO.

Long-tail keywords continue to be on the rise these days.

They are defined as keywords that are composed of longer and more specific phrases that are usually three to five words long.

According to Neil Patel, 70% of web searches are actually attributed to long-tail keywords.

He himself uses this SEO strategy.

Neil’s website has maintained a significant increase since he started using long-tail keywords.

Because they address a very specific query, long tail keywords rank easier.

Long tail keywords have helped me in increasing my organic traffic.

If you’re still in doubt, I’ve compiled a list of reasons why you should consider switching to long tail keywords.

Less Competition

People find it really hard to rank in some markets.

However, with a clear content purpose in mind, it will be easier for you to think of what makes your product or service more unique than your competitors.

This is what makes a long-tail keyword a perfect fit for you since they directly point to a specific business or niche.

Although long-tail keywords have a lesser search volume than short-tail keywords, you will be willing to bet that they take less effort to rank well.

The longer the phrase you use in searching, the fewer websites turn out at the search engine results, hence, the lesser the competition you face.

Higher Conversion Rate

People who use long tail keywords in searching are usually the ones who already know what they want to find when they hit enter.

When they find it, they’re more likely to execute the desired action whether it is to fill out a form or avail services.

The longer and more specific keywords they use, the higher the conversion rate becomes.

For example, you’re selling a mobile phone and someone is looking to buy a phone that exactly matches what you’re selling.

The person searching for phones for sale may end up looking at thousands of search results whereas if a person uses longer and more specific phrases, it might help in leading the search result into your direction.

Helps in Semantic Search Optimization

Using long-tail keywords is essential in semantic search.

People, especially the millennials, have started utilizing the voice search to look for something.

They use long tail keywords, usually in the form of a question, when inquiring for things like the “nearest place to eat pasta” or comparing the specs of two different gadgets.

If you plan on starting to venture into long-tail keywords for your business, it is important to consider the possible questions that people would ask.

This way, you can provide a more specific description of your product or services.

Improve a Blog’s Strategy

According to Neil Patel, blogs are the surest way to rank in SERPs.

Incorporating long-tail keywords naturally into your blog content would help your blog post appear on top of the search engine results.

It is also beneficial to use them for your blog since short tail keywords tend to become overused.

Aside from that, it’s a bad practice to over-stuff them in your site.

Google may even penalize your website for it.

Using longer search queries will help maintain the natural flow of your content.

Increase Audience Engagement

As your keywords keep a natural flow on your content, more and more readers will find your piece valuable.

This proves that long tail keywords don’t just boost your SEO, it also helps you build a connection with your audience, as well!

If you create a high quality content based on your keywords, there is no doubt that your website will gain a significant increase in organic traffic.

Long tail keywords give the audience an idea on what you offer therefore providing a better user experience which would also mean higher conversion rates.

Less Expensive

Lesser competition means that you spend less.

Shorter keywords are more commonly used making their value higher as more people are willing to bid high.

Therefore, it’s more financially reasonable to use long-tail keywords.

 

I’ve cited few important reasons why you should consider switching to long-tail keywords.

One thing is for sure…

…If you ignore the benefits that long-tail keywords bring, you’ll surely miss out lot of SEO opportunities.

Now that you have an idea how long-tail keywords put you in an advantage, it’s time to plan for the next steps of your business’ SEO.