Does Your SEO Strategy Needs Refreshing in 2018?
To say that 2018 is around the corner would be like saying that the second page of Google is not a complete ghost town – it would be a gross understatement.
The New Year is basically here, and no, you shouldn’t wait for the clock to announce midnight in order to implement your new SEO strategy and use the tactics we are going to discuss today to elevate your brand recognition in the online universe.
Trends come and go, but the Internet is here to stay, and while many SEO tactics are still valid, you need to keep up with the ever-changing trends in order to stay on top of fluctuating consumer demands and optimize your online presence.
Authority, ranking, quality content, mobile optimization, user experience – these are the terms that will define 2018 and separate the winners from the runners-up.
Here to propel you into a successful New Year and elevate your SEO game to a completely new level are the top five digital marketing tactics you need to implement in your online strategy.
Voice search is here to stay
With the rise in voice recognition technology and intuitive AI cyber slaves such as Siri, Cortana, and Amazon’s Alexa (still waiting for someone to coin Bob the Drunken Handyman though), it’s no wonder that 20% of all online searches are made via voice search. And this trend is only in its infancy.
As intuitive technology is expected to grow substantially in the following years, voice recognition searches are expected to soar to 50% of all online queries!
Now, voice search optimization is a little trickier than your traditional SEO wizardry, mainly because of the way people use voice search.
You see, things were far easier in the era of incomplete keywords and weird search phrases, now Google’s algorithm will have to process actual, grammatically correct phrases people use when searching via voice.
But the premise is rather simple: imagine a long-tail keyword beginning with “who”, “what”, “when”, “where”, “why”, and “how”, and ending with a question mark.
Engaging content will be more important than ever
In a Google-dominated universe, you have to do what the emperor demands or risk falling down the pit of zero traffic and no online authority.
Quality, relevance, engagement. These are the cornerstones of great content creation that will be of the utmost importance for your online recognition and subsequent success.
Remember, if there is anything Google hates more than irrelevant content, it’s an inactive website.
You need to be churning out quality on a regular basis – linking to authority websites in the niche, producing lengthy articles perfectly SEO optimized, going in depth on every topic and thus outdoing the competition, all the while keeping the reader focused, engaged, and yearning for more.
In order for your content to scream awesome SEO implementation, you need to position relevant keywords in the text that will elevate your website’s recognition on the web.
Keyword stuffing is a big no-no though, so be sure not to overdo it.
Earn your links instead of building them
Here comes the fun part.
Think of backlinks as the lifeblood of your SEO, pumping authority and traffic juice into your website and leading you down the path of recognition and success.
But if you build low-quality links, you will be in a world of pain, landing 15 pages down the search query.
This is not the place you want to be, and it can be quite difficult to recover from such a heavy blow.
You want to execute your link-building strategy quite, well, strategically.
Even better, you want to earn your links organically. There is a big difference between placing your links inconspicuously in content published on someone’s website, and earning them with stellar content.
If an authority website in your niche were to grant a link to your website on their own page, you can expect your own site’s ranking to improve, as well as your overall brand recognition in the industry.
That doesn’t mean you shouldn’t build links as well, but the emphasis should be on nurturing relationships with authority websites that will benefit you both. If you find this is too much for you to handle on your own, make sure you have a reliable SEO company managing your online presence. Otherwise, it can all get pretty messy, pretty fast.
Optimizing user experience
More than ever before, Google’s algorithm is going to favor websites that provide their visitors unparalleled user experience.
This means transparency, ease of navigation, visitor engagement, loading speed, user-friendly design, tending to technical issues, etc.
Fail to keep all of these balls in the air at the same time, and your rankings will take a hit.
Remember that you’re not in this game alone, and that out there, someone is working hard to deliver a better package than yours.
That’s why you shouldn’t allow yourself to fall behind and always strive to elevate the user experience on your website in order to meet the ever-growing demands of our digital civilization.
Be sure to monitor your incoming traffic regularly, and tend to any issues and early warning signs before they leave a dent in your online reputation.
Going mobile to attract new demographics
Mobile technology is swiftly taking over the world, as the global population is hastily transitioning from stationary tech users to carrying their trusty devices with them wherever they go.
Smartphones are even outperforming PCs and you want to capitalize on the rising trend as soon as possible.
Nowadays, customers are searching for products via their smartphones, and even shopping in online stores using mobile payment methods.
But if your website is not optimized for mobile users or is not mobile friendly, no one is going to risk purchasing a service or product from your store.
Heck, they might even never get the chance to see you on the first page of Google.
Therefore, you need to give your website a fast, responsive design that’s optimized for all mobile screens.
Additionally, Google is planning to launch a new mobile-first index in the near future, an algorithm that will take your website’s mobile user experience into your overall ranking.
So, you’d better get optimizing before it’s too late.
Many an SEO trend from 2017 will travel on to the New Year as well, only modified, enhanced, and infinitely more demanding.
Be sure to implement these winning SEO solutions into your online strategy to win big in 2018!