93% of your customers won’t go further than the 1st page of Google. If your finance website isn’t listed on first page, you’re actively losing tons of money and giving them out to your competitors.
Do you want to make your targeted audience find your financial services business? I provide high quality seo services that could boost your site’s ranking in Google, Yahoo and Bing, improving your organic reach month to month.
Let’s go beat your online competitors and get that organic traffic you deserve!
SEO is still alive and kicking!
And if done with perfect execution, it can kick your competitors square on the face.
Of course you’ll love that! Right?
Unfortunately, you won’t go anywhere near it without clearly understanding what SEO is and the reasons it is vital for your business success.
Before we start exploring SEO, let’s look at some reasons why most finance businesses build a website.
We can go on all day listing reasons you need a website, but at the end of the day everything will fall into these:
Now, let’s start with defining SEO. I’m not saying you have no idea about it, it is just better to start off from the basic.
So let us clear this one up.
SEO stands for Search Engine Optimization. Search engines are programs or tools you use to find information in the internet.
Major search engines are Google, Yahoo, and Bing. They have systems which pooled information and provides the best answer to every search.
Let’s say you want to find out information about loans, so you keyed in the words “loan” to find out.
Google will produce a list of articles, videos and even local listings that are possibly most useful to you based on the keywords you used.
Yahoo and Bing may bring a different list of results to you.
Why? Because they use different algorithms to deliver the most relevant search results.
So going back to the search results of “loan”. Will you scroll down and choose the last on the list, or your eyes will automatically read the title on top? The one with the highest ranking will receive the most attentions (similar to the local businesses in the image above).
Imagine if your website has the highest ranking on search engines.
More people will find your finance business.
How will you do that?
There is no other way than SEO.
How does SEO put your website on top? SEO experts use keywords, strategically created links, well-crafted titles, and smartly written content.
Yes, SEO can put your website on the top rank, but what does it really mean to your business?
Why do you need SEO?
Is was no joke when I said “SEO is still alive and kicking,” because it does. With too many blogposts written to proclaim SEO as dead, it just keeps on proving that it is far from a flat line.
Moreover, SEO has been continuously shifting as search engines also change algorithms based on the changing behavior and lifestyle of people.
Then spams also follows suit with changes, thus, SEO providers must always discover ways to fight them off. SEO experts will always be learners.
They will continue to discover more ways to optimize your chance of landing first on every relevant online searches.
SEO deliver with tangible results, studies, and solutions.
With the rise of smartphones, comes the power it gives to every individual to search things though mobile versions of search engines.
When people wants to find a financial product or service, they will just simply open a browser and type away.
If your business is not yet online, then you are totally missing out on the opportunity to reach your target clients.
Sure, you may have a user-friendly website, but does it get any visitors? Does your target clients audience even know your business exist online?
To generate sales, people has to find you. If you are at the bottom of searches, maybe on the 4th or 5th page, then sorry to tell you but nobody bothers to go that deep anymore.
75% of online searches do not even bother to check on the 2nd page.
SEO, working closely with other digital marketing strategies such as social media and content marketing, will make people know your financial business exists and you have something they need.
Over the years, SEO keeps on getting more popular as more finance companies acknowledge the importance on online presence.
Every business needs a marketing tactic to thrive. You have created a business which you want to grow by increasing sales.
With proper SEO marketing technique, you can attract the right potential clients.
This is how powerful SEO is.
More people will discover your website, more visitors will be drawn in and they will be converted into your clients.
You may say SEO can cost steeply, but it is cost effective as it specifically targets your potential clients. As for traditional advertising which you do not have any control with its reach, you are wasting resources.
Let’s say you are fond of handing out pamphlets. You just keep on giving out your ads without even properly targeting the right people.
What else?
When you walk around, you’ll see your printed ads in trash cans or littered somewhere without any use to anyone. This is a waste of money, time and energy.
I’m not saying the traditional marketing is now irrelevant (pun intended).
If you will look at it, the traditional marketing such as the billboards, TV ads and flyers all best work with SEO.
Imagine your competitors spending thousands on billboards, newspapers, TV and other print ads. They do not use SEO, but you do!
People will be curious with the product advertised everywhere. Around 71% of mobile users search on an ad they have seen previously.
If your finance business lands on top rank in their searches, then you reap what the other companies have sowed.
Content matters. All other search engines including Google often change their algorithm. Remember that algorithm is the secret formula for the search engines to validate if your website is the most relevant for the search.
There is no precise SEO formula.
The SEO you knew in the past is not the SEO we are now using at present. And the one we are using now is surely bound to change in a few months.
Not having a well-planned content profile will easily make your website outdated.
Social media indicators was not present a few years ago, now it bears weight on the searches since it impacts the lives of individuals every day.
An SEO specialist will make sure that your website will continue to be relevant for years and not just for a few months.
While content profiles will never be lost in the algorithm, the other factors might change.
The number of mobile users is expected to reach 4.77 billion in 2017.
By 2019, it will rise to way over 5 billion.
Gone are the times when people will have to use desktops to search in the web. The availability of the web has gone immerse.
You will see people in public rides with mobile phones at hand wherever they go.
This shift in lifestyle changes the SEO strategies once again.
We change our focus to creating websites as mobile-friendly.
Then, local search optimization entered the spotlight.
Since searching for business is made easy by the presence of mobile browsing, local clients can just easily look for companies in their area.
They can even rate and write reviews on companies they are patronizing for others to see. The more reviews you have, the more credibility you can have.
People nowadays check online first before trying out a new product or service.
Take advantage of this by making a positive impression. Get started with Google local listings.
If people can see that you have a proper business location they can visit, this increases the confidence that your business is legit.
If someone Googles you, your local listing will be featured in local SERPs. This gives your company more exposure like this:
The more reviews your clients make on your products and services the more visitors can be converted.
Simply think that if you don’t know the company, you will ask your friends, relatives, or officemates if they have tried it out.
Your client will want to gain insights about you because they want to know if it is worth a try.
Another way to attract local clients in the area is to localize your web content. Shape your content towards your specific target.
SEO is not the only form of online marketing strategy but rather a process that any successful finance website needs to undergo.
SEO may be king for most online marketing companies but they also make sure that it must compliment with other forms of marketing to maximize your website’s traffic.
As an owner of a finance-related company, you know that marketing can cost a lot.
Some would rather pick one and then put other online marketing strategies in their own amateur hands (which they think are easy).
This can be dangerous as mistakes can happen since they lack experience.
The best way to entice prospects is to have the right mix of marketing services.
SEO experts will admit that the highest benefit will come if their client utilizes diverse options and not just focus in one.
Of course, it is understandable if you insist of what you want because that is what you have “researched on the web.”
Think of an entrepreneur who wants to apply for a $1 million business loan. The person was confident to get approved since the business had high earnings for the past few months.
Surprisingly, the lender rejected the request, and offered a lower amount instead.
The lender had conducted an evaluation on the entrepreneur’s payments behavior, credit history and current financial responsibilities.
This is why the lender knows that the borrower can’t handle the requested amount of loan.
By not accepting the entrepreneur’s requested amount, the lender prevented a financial disaster for both their parts.
Likewise, clients think that what they want is the best for their company. An SEO expert is not afraid to tactfully suggest otherwise.
Most of the times, clients have very superficial ideas on SEO (and they have little ideas on SEO keywords, titles, meta-descriptions, and such).
What they want sometimes contradict on what they actually need.
Being a professional, SEO providers must not be submissive in everything the client wants.
“The customer is always right,” is not always right if the client’s ideas are counterproductive and will lead the company to a dangerous path.
Candid SEOs lead the clients to the right direction by presenting facts and well documented instead of just pleasing them.
And by leading them to the right path, these SEO experts will naturally create plans which will compliment with the other online marketing strategies such as social media, content marketing and branding.
Pricing SEO services is not as simple as you think.
To give you an idea, think that you are buying a steering wheel, a sedan or a 10-wheeler truck.
Cheap SEO doesn’t necessarily mean that its a counterfeit. You may need to consider the scope of work allotted.
The most expensive SEO doesn’t guarantee strongest results either. However, it gives businesses more competitive edge in marketing versus those who spend less on SEO.
This is why with SEO, you need to understand that it is composed of various services too.
A good SEO provider always starts with evaluating your website, knowing the results you want and identifying the problem needs to be solved.
Setting up a website may be a no-brainer for your little brother, but setting up a strong financial business online that converts a lot of clients is what you are paying for.
Nevertheless, your financial services business should not just settle for cheap services.
Good SEO can be costly as it makes websites founded in well-planned blueprints base on analytics and research.
The price differs in experience, the guaranteed result, and for how long you want the service.
If you are still thinking that SEO is costly, then you are not considering it as an investment.
Spending as an investment is never expensive especially if you are spending to get more clients.
As a well spent investment (and a good one) you can earn back what you have shed in 10 folds.
Choosing cheap SEO providers does not make you save you.
If cheap SEO services does not give you the returns you have expected, then it is a cost.
Yet, if you pay a $2,500 budget SEO but gets a return of $10,000 worth of sales and steady stream of loyal consumers, then the cost does not seem expensive anymore. 🙂
You can’t just create you website and just add SEO in the end.
SEO must be deeply embedded to your website right at the beginning.
To make SEO effective, it must work together with the web developer, graphic artist and the content writer.
They must all go hand in hand to make a website that actually attracts and help the client get to know your business easily.
Your website must have strategically created links, well-crafted titles with carefully chosen keywords, and smartly written contents.
If you have just asked your cousin to create a website then hire an SEO expert to make it rank, expect your website to have some changes.
This will cost you even more than having SEO in the first place.
SEO is not just an icing, it is the main ingredient in the cake.
Google is the world’s premier, accessible search engine. Almost everyone plugged in the web via mobile and desktop are using Google to search for the information they need.
This brings the process of SEO in a positive light.
Without any SEO marketing, finance companies and websites won’t be able to reach the vast majority of their target communities.
Financial services businesses won’t flourish and deals won’t even move forward.
An efficient and well-placed SEO campaign can definitely bring more customers to your business.
Many entrepreneurs still don’t know how to fully utilize SEO.
In fact, no matter how lucrative it is, SEO is still a gray area waiting to be uncovered.
Still, you should not lose hope with your stagnating website traffic.
I got your back.
Branding is another process that’s important to any financial business. It’s a different discipline but somehow works in the same manner as SEO. In establishing a brand, SEO services can work wonders. High-quality content has the potential to win the hearts of customers. If the customers have already trusted a financial business website, the brand will become embedded in their minds. This can ensure long-term customer retention.
Visibility is a major factor that can affect your online business. If your business is not visible, you won’t be able to reach your customers effectively. This can mean the downfall of your business. SEO is a major process that can help attain search visibility for your financial business in a matter of months. It may stretch for years, but as long as your momentum is consistent, you can always rely on the process. Since SEO has many angles to consider, you can have as many approaches as you want—depending on the size of your budget.
Google is a big place where everyone converges to share important information and materials. This is a vast market you want to take part with and SEO is a process that gives birth to new strategies and multi-layered campaigns which business owners can fully utilize in order to bring in more customers to their websites. SEO as a business discipline can be an essential growth solution to any business.
Risk analysis is one of the common business processes that you’ll encounter. It’s a widely accepted process, though it is somewhat linear. SEO, on the other hand, is flexible and can be curtailed according to your preferences. For example, you need a high-quality, marketable content for your websites. You can then shift your focus to dynamic content creation, employing several useful techniques. Keep track of the changes that your business will possibly need. As much as possible, you must project such changes so you can adjust your SEO campaign accordingly.
Business-to-business (B2B) transactions are the modern ways of gaining continuous revenues. One of the tricks in maintaining business-to-business connections is through SEO. A business can probably benefit from the content of another business, or additional marketing services can be provided. Hence, SEO can now be considered as a tool that strategists can use to maintain stable business relations.
SEO has been around for quite some time. This led to the creation of countless referencing materials that you can study. To further understand how SEO campaigns work, you can simply search for the materials you need via Google. The demand for SEO has been rising over the years. If you commit your financial services business to an SEO initiative, you’re taking the right step for progress.
I can help drive more website traffic and increase your search engine visibility. My expertise in digital marketing and seo for financial websites enables me to successfully meet the needs of companies with complex websites in the finance industry.
I'll run intensive and extensive analysis about your site and industry to measure the strength and weaknesses of your finance business.
I'll be contributing my ideas to meet the goals for your business. In this stage, we will have a custom SEO plan and digital marketing strategy for your website.
After having the SEO blueprint and all the necessary plans for the campaign are ready, we definitely need to hustle and realize that plan!
This process will be composed of summing and analyzing out data to determine whether the SEO plan is a working strategy. Then we find more ways to improve your website’s performance using the data.
I’ll make sure that the site is up-to-date with the ongoing trends of Google and other search engines.
First, I will get to understand your products/services and goals, then have some brainstorming where I can inject my ideas and come up with the best approach for your financial website. If your goal is more customers (which 90-95% of my finance clients also want), then we will look for avenues where we can increase your website’s traffic and conversion!
As a digital marketing strategist who specializes in marketing for financial services companies online, my data-driven A/B tests and onsite/offsite optimization aim to gradually improve the revenue of your finance business by means of delivering targeted traffic that could grow your audience base and developing your website’s conversion rates to drive more sales.
I analyze the results from my experiments to know whether I have been successful in SEO and in translating your site’s potential into positive ROI.