What Your SEO Agency Says Might Be Digital Marketing Myths
There are a lot of digital marketing myths going around in the business industry – whether it is for B2B or B2C – and being informed is the first step not to be misled.
If your digital marketing agency has been saying these claims to you, perhaps you might need to do a little background check before you commit to them.
“We’ll Make You #1 On Organic Search Results In No Time!”
Guarantees like these aren’t really guaranteed although getting first page of Google and other search engines is highly possible.
This happens a lot especially when digital marketing agencies woo clients to avail their SEO services.
It’s fairly impossible for anyone to pinpoint target dates of keywords ranking (e.g. days, weeks, or a month or two from start of campaign) without thoroughly assessing the market and competition of the businesswebsite.
Not all keywords have the same strength of competition.
Car insurance keywords are a lot harder to rank compared to keywords relating to fruit bearing trees for sale.
Always bear in mind that the less competitive the search term is, the higher your success in ranking it.
You can only get immediate results in ranking once you are targeting long tail keywords which are really specific or alien words which no one is typing in Google.
“We Can Launch Viral Campaigns!”
Well, there are campaigns that really went viral.
But for agencies to claim that ‘they can make it viral’ is probably a little self-assertive.
Going viral can’t be accurately predicted as the end users are the ones to decide which can go viral or not.
It just happens…
…and it’s not something we can guarantee.
However, there are certain marketing strategies which can help increase chances of getting your site, page, or videos go viral.
These strategies usually involve the use of:
- Emotional trigger – a content that strikes through the heart of the audience. This video captured international attention gathering more than 21 million views in youtube, amassing 15 million clicks to the charity website for homeless veterans:
- Plot twists – most people who watch viral videos are astonished by the way it unfolds. Whether it’s irregularity or some form of plot twist, people love the least expected.
- Sense of shareability – While some content may be too promotional, the ones that provide emotional impact with a plot twist are easy for people to share with their family and friends, especially on social media.
- Personal element –Brands need to accomplish a sense of being personable and likeable through their videos. The more likeable a brand or business becomes; the more likely it is that their video will be shared. Coca-cola did an amazing job on associating their brand to “happiness”.
“You Need To Have A Lot Of Websites!”
It depends on your goal.
It will still work. Or not.
However, I personally think it’s not smart to run a lot of sites without any particular goal for each.
What do you want to accomplish with these?
If you are thinking to build microsites that would target very specific audiences, that’s good but running off in three different directions is foolish.
Consider the time, effort and budget you need to put into each site.
Running one strong site with a decent authority is far better than maintaining a dozen of low quality, spammy websites.
“Don’t Worry About The Little Things As Long As You Have Traffic.”
Website traffic is important.
Rich web traffic means high probability of landing sales.
But this is not applicable on all occasions.
What if you are targeting the wrong set of audience?
Digital marketing isn’t just about any web traffic.
The main objective of digital marketing is driving sales into your business websites.
You can have all the traffic in the internet, but it would be pointless if these visits won’t turn into real life customers.
Conversion matters most.
“We Got The Right Keywords To Rank! No Worries!”
There was a time in the past where keyword stuffing was hitting jackpots in ranking.
It was exploited by many webmasters and they really got great results out of it.
As time flew, search engines became more intelligent and have started pummeling websites who are still doing the same trick.
Stuffing keywords doesn’t work anymore, not this time.
Having the right SEO keywords to rank is okay, but you may need to play with them a little.
Try not to overoptimize your content with keywords.
Finding some synonymous keywords (LSI) or placing the keywords within a phrase is a great way to dilute the keywords in your content, preventing it to be stuffed over and over again.
“Let’s Do PPC To Influence Your SEO Rankings.”
Having a separate PPC campaign helps your entire marketing campaign but not directly to your search engine rankings.
The results from PPC have its own effects and objectives to achieve.
SEO and paid search campaigns are two different verticals.
There is one search engine that correlates PPC and SEO.
Baidu, the largest search engine in China, has shown that paid ads have an influence to organic rankings.